Booking on Shopify shouldn’t cost you a subscription just to sync a calendar
Most service merchants lose hours to email back-and-forth, double-bookings, and no-shows. And most booking apps make you pay before you can even sync your calendar or take more than a handful of bookings. We think the basics should be free.
What you get free
No monthly booking cap. Take as many appointments as you can handle.
Book on the store, it lands on your calendar. Block time on your calendar, the store hides it.
Turn any product into a booking page in minutes. Book Now replaces Add to Cart, no code.
Customers pick a time on desktop or mobile and book themselves in.
Add the Virtual Receptionist
Paid plans add SMS appointment reminders for Shopify stores, so fewer customers forget their appointment, plus confirmations and higher monthly limits. Pay only for the volume you use.
Calendar sync and unlimited bookings are free here. With most apps, they aren’t.
Cowlendar and Appointo are both strong, mature apps with thousands of reviews. Our edge is a genuinely usable free tier, not a demo.
Comparison compiled July 2026 from publicly available information. Cowlendar and Appointo may have updated their plans, pricing, or features since. Please verify current details on their listing before deciding.
Go live in a few steps, all inside Shopify
Set it up from your Shopify admin, the way you already run your store. Full setup guides live in the Help Center.
Add SMS Reminder from the App Store and connect your Google account. Create your first service in a couple of clicks.
Pick the Shopify product customers book, and its price is what they pay. Prefer to charge in person? Set it free.
Flip one switch in your theme, and Book Now takes the place of Add to Cart on your booking products.
Customers pick a time and check out through Shopify. Every booking syncs to Google Calendar, and you manage it all from one place.
Built for appointment businesses
Common questions
Is it really free? +
Yes. Unlimited bookings and two-way Google Calendar sync are free, forever. You only pay if you want SMS reminders or higher-volume features.
Do I need to code? +
No. Add the booking button to any page and set your availability.
Does it work on mobile? +
Yes, customers can book on desktop or mobile.
What do paid plans add? +
SMS reminders and confirmations, and higher monthly volumes with more synced calendars.
How does calendar sync work? +
Two-way: bookings appear on your Google Calendar, and times you block on your calendar become unavailable on the store.