Pricing

Simple pricing that grows with you

Start free with a booking page on your Google Calendar, plus 25 reminders to get going. Upgrade as you grow, and get 2 months free with annual billing.

  • SMS open rates significantly outperform email; messages are typically read within minutes
  • Customers report fewer no-shows after switching to SMS reminders
  • Clients reply to confirm or cancel — two-way texting, no app to download
  • Free plan available; paid plans from $19/mo USD, cancel any time, with a 30-day money-back guarantee on new subscriptions
Get started free
Pricing

SMS Reminder pricing plans

Start free. Upgrade as you grow. Get 2 months free with annual billing.

Free$0forever
  • Booking page on your primary calendar
  • Your logo and brand colour on your booking page
  • 1 user
  • 25 reminders, one time — not monthly

Once the 25 are used, your booking page keeps working. Reminders start again when you upgrade.

No card needed to start. You only add one when you choose a paid plan.

Need reminders every month

Reminders per month
Basic
$19/mo USD
  • 50 SMS / mo
  • 2 calendars
  • 1 user
Starter
$29/mo USD
  • 100 SMS / mo
  • 5 calendars
  • 1 user
POPULAR
Business
$45/mo USD
  • 250 SMS / mo
  • 10 calendars
  • 2 users
Enterprise
$75/mo USD
  • 500 SMS / mo
  • 20 calendars
  • 5 users
Premium
$125/mo USD
  • 1,000 SMS / mo
  • Unlimited calendars
  • 10 users

Plans differ only in number of reminders, calendars, and users. No features are paywalled.

All prices in USD. Local pricing available in EUR, CAD, AUD, BRL and GBP.

Trusted by small businesses that run on appointments

Reviews verified on the Google Workspace Marketplace

Plan picker

Which plan fits?

Each text sent to a client counts as one reminder. Most businesses send a confirmation and one reminder per appointment, so a plan covers about half its reminder count in appointments.

Appointments / mo Reminders / mo Plan
Up to ~25 50 Basic · $19/mo
Up to ~50 100 Starter · $29/mo
Up to ~125 250 Business · $45/mo
Up to ~250 500 Enterprise · $75/mo
Up to ~500 1,000 Premium · $125/mo

Not sure? Start free and see how many reminders you use. You can change plans any time.

Worth the math

What does a no-show actually cost you?

A single missed appointment is rarely just one lost slot: it's the time, the prep, and the opportunity to book someone else. Even recovering a handful of no-shows each month may help offset the cost of SMS Reminder.

Adjust the numbers on the right to see what automated reminders could mean for your bottom line.

Quick estimate
Average appointment value
$
No-shows per month
Estimated recovery rate
%
Estimated monthly recovery
$180
Based on the numbers above. Actual results vary.
The math

A few fewer missed appointments can make a difference.

Booking page Free, on 1 calendar
Reminders to start 25, one time
Time to first reminder Under 10 minutes

According to an internal SMS Reminder customer survey, the median estimated cost of a missed appointment was $175.1 For some businesses, reducing even a few missed appointments may help offset the cost of SMS reminders. Actual results vary.

Why SMS

Text messages get seen

Method Open rate Read time
✉️ Email
20–30%2
Hours
💬 SMS
~98%2
Within 3 min2
Fewer missed appointments
Customers report better show-up rates after switching to SMS reminders

Every paid plan includes the core features

Automated SMS reminders
Two-way texting — clients reply to confirm or cancel
Appointment confirmations
Google Calendar sync
Online booking page
Your logo and brand colour on your booking page
Custom message templates
Global SMS coverage

Paid plans differ only in number of reminders, calendars, and users. No features are paywalled. The free plan covers booking on your primary calendar for 1 user, with 25 reminders to get started.

Billing questions

Click any question to expand the answer.

Is there a free plan?

Yes. You get a booking page on your primary Google Calendar for one user, plus 25 SMS reminders — a one-time allowance, not a monthly one. Paid plans add monthly reminders, more calendars and more users.

Do I need a credit card to start?

No. You can create your account and use the free plan without entering any card details. You only add a payment method when you choose a paid plan.

What happens when my 25 reminders run out?

Your booking page, calendar sync and dashboard keep working exactly as before. Only the reminders pause, and they resume as soon as you pick a plan.

Which plan should I choose?

Pick by volume. Each text to a client counts as one reminder, and most businesses send a confirmation plus one reminder per appointment. Basic covers about 25 appointments a month, Starter about 50, Business about 125, Enterprise about 250 and Premium about 500.

Can I cancel any time?

Yes. Cancel from your dashboard at any time with no fees or lock-in.

What if a paid plan is not right for me?

New subscriptions come with a 30-day money-back guarantee. See the terms of service for the details.

Can clients reply to reminders?

Yes. With two-way texting, clients can reply in plain language to confirm, cancel, or ask to reschedule, and SMS Reminder responds automatically — or they can tap the confirm/cancel link in the message.

What counts as a reminder?

Each text message sent to a client counts as one reminder.

What if I exceed my monthly limit?

Reminders stop sending until the next billing period. You can upgrade any time.

Do you offer annual billing?

Yes. Switch to annual billing using the toggle above and you get 2 months free — you pay for 10 months instead of 12.

What currencies do you support?

USD, with local pricing also available in EUR, CAD, AUD, BRL, and GBP.

Can I change plans?

Yes, you can upgrade or downgrade any time. Changes apply at the next billing cycle.

What is a calendar?

A Google Calendar connected to SMS Reminder. Each plan includes a set number.

Visit the help centre →

Ready to reduce no-shows?

Start free today.
No setup fees, cancel any time.

Get started

All prices in USD · EUR, CAD, AUD, BRL, GBP also available

  1. Source: SMS Reminder customer survey, August 2025. Question: "On average, how much does it cost your business when a customer doesn't show up for an appointment?" 30 of 34 respondents answered. Median: $175; mean: $178; range: $0–$500; standard deviation: $131.11. Self-reported data; results may not be representative of all appointment-based businesses.
  2. Source: SimpleTexting, "Email vs. SMS Marketing Statistics," simpletexting.com/blog/email-vs-sms-marketing. Open rate and read-time figures are industry averages reported by SimpleTexting and may vary.